This is particularly important if you’re engaged in agile marketing that revolves around hitting targets quickly, typically using a process called marketing sprints. Your meetings should keep everyone reminded of the purpose behind their actions, the goals they’re working towards and the targets they need to hit within specified timeframes. For team members, individual workloads can direct their attention away from the real priorities – eg: a designer getting stuck in perfecting the next UI when the priority is getting a prototype that works by the end of the day. The primary function of meetings is to keep everyone’s focus aligned on your marketing goals and objectives. The benefits listed below are true of effective marketing meetings but they’re all compromised if you fall into the common traps that drag down the productivity of your meetings.įor now, though, let’s assume your meetings already rock. In this section, we’re discussing the necessities of marketing meetings but there’s a quick caveat to mention here.
As we’re covering quite a lot of ground, let’s ease ourselves in by looking at the key benefits of effective marketing meetings and why they’re such a necessity. You can jump ahead to each section by clicking on the blue link text above and you might want to bookmark this article for future reference.
Agenda template: A marketing meeting agenda template you can use for every meeting.Why every marketing meeting needs an agenda: An introduction to agendas and why you need one for every meeting.How to run effective marketing meetings: A 7-step process to running effective marketing meetings.Common types of marketing meetings: Know your daily scrums from your retrospectives.Why most marketing meetings suck: The tell-tale signs that your meetings need a rethink.Why marketing meetings are necessary: The benefits of effective marketing meetings.We’ve got seven key sections to cover in this guide and here’s a preview of everything we’re discussing today: Our process isn’t necessarily going to work for you but this article will help you find one that does. In fairness, marketing meetings are tricky and it took us years to find a process that works for us so we’re simply letting you learn from our own lessons, mistakes and breakthroughs. In this article, we cover the good, bad and ugly of all things related to marketing meetings – so you can learn from the best and remove everything else. We explore the dos and don’ts of effective meetings, the different types of marketing meetings you should be running and provide a template agenda that you can use to plan your meetings. Today, we show you how to run effective marketing meetings that keep your team focused, enhance creativity and improve the results of your campaigns.
If you’ve ever sat there in a meeting, thinking that your time would be better spent elsewhere, this is the guide for you. Evil because running meetings that don’t drain time and productivity is a challenge – and this is the problem we’re going to solve today.Įffective marketing meetings should boost the productivity of your team and improve your marketing processes. Necessary because they bring your team together and keep everyone focused on your goals.